Banco do Brasil - Visual Identity

2020
Banco do Brasil
Brazil

One of the largest banks in Brazil understands that it will only be everyone’s bank if it is “each one’s” bank. Therefore, Banco do Brasil decides to approach its public in a new, simpler and more humane identity, with a lot of serotonin. Abandoning the rectangle and the name of its logo, the bank takes on the iconic symbol, which has signed its journey all these years, being recognized nationally by all Brazilians.
   

Strategy — Daniel Alencar, Carolina Lyra, Laura Scachetti, Maria Paula Bicalho
Design — Rodrigo Valdevite, Diego Oliveira, Gustavo Vasconcelos, Makoto Saito
Verbal Identity — Alexandra Ferreira, Juliana Bezerra
Motion graphics — Francisco Fernandes
UI/UX — Rodrigo Alarcon, José Araujo
Typography — Fabio Haag
Illustrations — Estúdio Barca
Account — Natália Melo