Client: Instituto Península
Visual identity system for Impulsiona, a platform of Instituto Península focused on sports education.
Impulsiona is a program which uses sports as the main tool for Brazilians students’ development at school in the whole country.
The creative challenge was to create a dynamic and youthful identity which shows the student in continuous growth. The symbol represented by the letter “i” has life and was inspired by the movements of physical activities, showing its energetic personality.