Impulsiona
2017
Impulsiona / Instituto Península
Brazil
Impulsiona is an education platform that uses sports as the main tool for Brazilian students’ development at schools in the whole country. The creative challenge was to create a dynamic and youthful identity that shows the student in continuous growth. The symbol represented by the letter “i” has life and was inspired by the movements of physical activities, showing its energetic personality.
Project by FutureBrand São Paulo
Project Coordinators: Jonas Pacheco
Visual Identity: Makoto Saito and Thiago Cruz