Year: 2017
Client: Instituto Península
Country: Brazil
Made by: FutureBrand São Paulo
Creative team: Caio Santos, Thiago Cruz,  Jonas Pacheco, Makoto Saito

The project consisted of creating the logo and the visual identity system for Impulsiona, the sports education platform of Instituto Península.

Impulsiona is a program which uses sports as the main tool for Brazilians students’ development at school in the whole country.

The creative challenge was creating a dynamic and youthful brand which shows the student in continuous growth. The symbol represented by the letter “i” has life and was inspired by the movements of physical activities, showing its energetic personality.
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