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Itaipava – Visual Identity and Packaging
2019
Itaipava / Grupo Petrópolis
Brazil
Itaipava / Grupo Petrópolis
Brazil
Itaipava was founded in 1993, and is a well-regarded beer brand in Brazil. After the acquisition by Grupo Petrópolis, FutureBrand was engaged to update the visual identity of the brand. In 2015, FutureBrand created a new positioning for Itaipava. The project's goal was to reinforce the brand personality and bring its customers closer together.
In 2019, I joined the project to create and implement Itaipava's new positioning "100% Summer" to all products and communication assets. And also, applying the new visuals for the premium, alcohol-free, and malt beer ranges.
In 2019, I joined the project to create and implement Itaipava's new positioning "100% Summer" to all products and communication assets. And also, applying the new visuals for the premium, alcohol-free, and malt beer ranges.
![](https://cdn.myportfolio.com/9cdff1bbe137681640642ac0fd88544e/11ca7d0f-47b9-4319-a0dd-7ed8a25c5c6a_rw_3840.jpg?h=32026cd1cf76ff19824a8aba901562cd)
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![](https://cdn.myportfolio.com/9cdff1bbe137681640642ac0fd88544e/9eb5b4d7-ed16-436d-866d-1b2b3c3fcbf8_rw_3840.jpg?h=b58fe8621317ff96cf91ab98c4c181b8)
Project by FutureBrand São Paulo
Strategy — Carolina Lyra, Leticia Shino
Design — Arnaldo Bastos, Cigo Geara, Makoto Saito, Bruno Estrela
Design — Arnaldo Bastos, Cigo Geara, Makoto Saito, Bruno Estrela
Verbal Identity — Alexandra Ferreira