![](https://cdn.myportfolio.com/9cdff1bbe137681640642ac0fd88544e/a3165be5-455e-4e06-9750-120e8cc454f1_rw_1920.jpg?h=1231a34f402026d0a478cced7038ee29)
Mamai ママイ
2016
FLOT
Yamagata, Japan
Mamai was a conceptual project that I developed during my trainee program at FLOT, a design studio located in Yamagata, Tohoku, Japan. The project's brief was to create a fictional brand for a traditional Brazilian food that will be marketed in Japan. The main goal was to introduce Brazilian cuisine to Japanese customers. For this project, I decided to use the traditional rice and beans which is consumed by Brazilians on daily basis.
![](https://cdn.myportfolio.com/9cdff1bbe137681640642ac0fd88544e/d9ccb873-c8ee-41d5-bfc3-70855fff5943_rw_1920.jpg?h=ea060eb1045fe10d88478036da7606c0)
![](https://cdn.myportfolio.com/9cdff1bbe137681640642ac0fd88544e/04d5c6a7-4d47-4d6f-9a74-d95a9ae743e6_rw_3840.png?h=9de0566e6e4a814fb47099d0a9c0f202)
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![](https://cdn.myportfolio.com/9cdff1bbe137681640642ac0fd88544e/c9fb59eb-7f63-437c-9afe-dc5cea6ca874_rw_1920.jpg?h=5cce7bacfc75bb1363d988ba115010ff)
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![](https://cdn.myportfolio.com/9cdff1bbe137681640642ac0fd88544e/5e007d3b-4171-49f4-99e7-9fcf31a10011_rw_1920.jpg?h=f03fccf73dae6ebe34a038cb0073799f)
![](https://cdn.myportfolio.com/9cdff1bbe137681640642ac0fd88544e/daa657ef-2088-49e4-ad37-dc1ae6220c66_rw_1920.jpg?h=f3465e12303ae3ec83b0496730503c06)
![](https://cdn.myportfolio.com/9cdff1bbe137681640642ac0fd88544e/9a86b9ca-1946-402f-a36f-ba63ef79758e_rw_1920.jpg?h=7496875690bec40cfeac84d952831028)
![](https://cdn.myportfolio.com/9cdff1bbe137681640642ac0fd88544e/793b2ad6-3ea8-44c1-aa96-71b6a3c0e7ec_rw_1920.jpg?h=e52f077c5332ba527f3c2bf1eff6a02f)
![](https://cdn.myportfolio.com/9cdff1bbe137681640642ac0fd88544e/5ac02864-32c6-4959-b299-f21357868464_rw_1920.jpg?h=5ab785c31ce495feaf87580a30059352)
![](https://cdn.myportfolio.com/9cdff1bbe137681640642ac0fd88544e/1581c856-dd7c-4a75-baae-91f1a50a8c5d_rw_1920.jpg?h=17cb5294c6f93dad668439f00835a896)
![](https://cdn.myportfolio.com/9cdff1bbe137681640642ac0fd88544e/d85c6155-cf0e-4f5d-a164-cc51e532f450_rw_1920.jpg?h=4562769783ab4be75fa98de08e946fa8)
![](https://cdn.myportfolio.com/9cdff1bbe137681640642ac0fd88544e/3e22924c-d8c9-4f3c-8855-495e4b6a1197_rw_1920.jpg?h=d8afbff1db7e77bebafac458beba978d)
Design: Makoto Saito
Additional credits: FLOT studio, Satoshi Suzuki and Mari Minamide