Mamai ママイ
Year: 2016
Country: Japan
Project type: Student
Institute: FLOT
Made by: Makoto Saito
Additional credits: Satoshi Suzuki and Mari Minamide
Mamai was a concept project that I developed during my trainee program at FLOT, a design studio located in Yamagata, Tohoku, Japan.

The brief was to create a fictional brand for a traditional Brazilian food which will be marketed in Japan. The main goal was to introduce the Brazilian cuisine for Japanese customers.

For this project, I decided to use the iconic “arroz e feijão” (rice and beans), a traditional Brazilian staple food.
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