Established in 1998, Oi (which means “Hi” in Portuguese) is one of the largest telecommunications companies both in Brazil and South America, with 74.7 million customers. Oi offers cable TV, cellular and landline phone, and internet. Perhaps most of us (specifically those living outside of Brazil) know Oi as one of Wolff Olins’ popular projects and one of the earlier entries — 2001 — in the flexible identity approach. This new iteration has been designed by both Wolff Olins and the São Paulo office of FutureBrand.

Director: Ewerton Mokarzel
Project Coordinators: Jonas Pacheco Oliveira
Visual Identity: Thiago Barcelos, João Marcopito, Danny Zappa, Ramon Anjos, Diones Calisto, Makoto Saito, Alexandre Rizzuti.